22.9.18

Milano fashion week ss2019 - “Pasticcio” Italiano

Audrey before Fashion show - Outfit: Philipp plein Bag, Irresistor sunglasses

ENGLISH EDITION - Italian fashion and Milan fashion week are in a phase of great change, living a historical period for the commercial evolution of this market, which has also affected its creative part. The prêt a porter having opened upto the "planetary" scenario, thanks to digital technology, now finds itself having to deal with a new market made up of clients that are fundamentally Asian digitally active "children" who do not have the ability to use fashion as a beauty instrument, and that have not yet learned the culture of Italian forms and style that have made it famous. That world, now incorporated into the great luxury corporations, now finds itself living in a new period of "hedonism" in which, in pure 80s style, the garments worn are partly exhibited, rather than a complement to enhance their beauty.



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